Strategic insight. Practical solutions. Greater income, security, and value.
Unlock the Full Potential of Your Commercial Property
At Optimise CRE, we help commercial property owners and investors identify hidden value, reduce tenant risk, and maximise long-term returns.
Whether you're managing a single property or a growing portfolio, there's almost always more potential waiting to be unlocked, and we can show you how.
Take the Optimise CRE Performance Test
Get a tailored snapshot of how your property or portfolio is performing, and discover where focused improvements could increase rent, reduce risk, and boost value.
Prefer to talk it through?
Book a free, no-pressure Strategy Call and let’s explore your next steps together.
About Optimise CRE
Optimise CRE specialises in maximising the value and performance of commercial real estate assets. Our expertise lies in tailoring strategies that enhance rental value, minimise risk and optimise capital value for property owners and investors. With a focus on innovative solutions and market-driven insights, we have established ourselves as leaders in the commercial real estate industry. Whether through strategic asset management or leveraging the latest property technologies, our goal is to deliver exceptional results and drive sustainable growth for our clients.
Founded by Doug Parker, a Chartered Commercial Property Surveyor (MRICS) and Asset Manager
"With over 15 years of industry experience - from asset management to coporate real estate, commercial agency and valuation, I’ve seen too many properties underperform simply because no one’s asking the right strategic questions. This is actually a real passion of mine, looking at commercial property as a true investment asset, and treating it as a business."
At Optimise CRE, we bring a fresh, honest, and quietly confident approach to commercial property consultancy.
Whether it’s a single shop unit or a mixed-use portfolio, we help our clients make better decisions, extract more value, and build stronger assets, one practical step at a time.
What we Do
At Optimise CRE, we focus on a clear objective: maximising the performance and long-term value of your commercial property.
We are regulated by the Royal Institution of Chartered Surveyors (RICS) and unlike many large firms, we don’t just react to market shifts or manage paperwork. We take a strategic view of your asset, identifying overlooked opportunities to optimise it's income, reduce risk, and increase overall value.
Our approach is built on three core pillars:
1. Rental Value Performance
We review how your property’s income aligns with its market potential, and where tenant mix, upgrades, or repositioning could unlock a higher rent.
Whether your property is underlet, misaligned with market demand, or simply needs better lease terms, we help you turn missed income into real gains.
2. Risk Management
We look at lease profiles, tenant strength, void exposure, and regulatory risks to identify vulnerabilities in your income stream.
Our goal is to reduce unpredictability and create a stronger, more resilient investment, protecting both short-term returns and long-term exit value.
3. Capital Value Optimisation
We look beyond the current rent roll to consider how lease structuring, sustainability, asset management, or reconfiguration could elevate the property’s value at sale or refinance.
Strategic. Practical. Actionable.
We don’t offer generic solutions.
Every optimisation strategy we deliver is tailored to your asset, your goals, and your market.
That’s what sets us apart.
Our Three Pillars of Property Optimisation
At the centre of every high-performing commercial property is a balance of income, security, and long-term value.
This is where Optimise CRE focuses, and where many larger firms fall short.
While our focus is on strategic property and portfolio optimisation, we also provide a range of supporting services to help owners manage assets more efficiently and proactively.
Routine Lease Event Management
Managing rent reviews, lease renewals, break options, and service charge reviews with a strategic lens.
Tenant Liaison & Communication
Acting as a point of contact with tenants to help maintain positive relationships and ensure lease compliance.
Lease Regear & Restructuring Advice
Identifying opportunities to improve lease terms to reduce risk and enhance income certainty.
Landlord Advisory for Tenant Requests
Advising on licences to alter, change of use, and other tenant-driven proposals.
Occupational Cost Reviews
Helping tenants and landlords align on costs, efficiencies, and long-term affordability.
Pre-Acquisition Support
Providing insight into lease structures, risks, and opportunities as part of pre-purchase due diligence.
If you’re looking for ongoing advice or support with a specific lease event or property issue, we’re always happy to help.
Get in Touch with us
At Optimise CRE, we are committed to enhancing the value and performance of your commercial real estate assets. If you have any enquiries about our services or wish to discuss how we can support your property optimisation needs, please fill out the contact form below. We can help you maximise the potential of your real estate investments.
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